Client Outback

Project Aussie Grill

Type Commercial Branding

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Born to be bold & evolve eating habits; Aussie Grill is an opportunity to discover bold tastes—unique Western flavors that keep you coming back for more. “WE ARE YOUNG AT HEART” stands out from the crowd by offering new experiences and daring to be different, alongside the convenience of quicker service, young, daring, and unique from positioning. 

 

Carbony Studios created a super trendy identity & touchpoints, targeting generation X, Y & millennials. These are our AG Icons. The colors are intentionally set in neutral tones to not interfere with our Aussie Grill main logo.  They are considered a secondary brandmark and should always be used in conjunction with the main logo, especially on collateral pieces or marketing materials.